What's in a name?
We often get asked what the 'sixty' refers to in our name. So, if you're wondering why we are called Stay Sixty, it's a pretty simple explanation. As the average adult body consists of 60% water, we wanted to create a brand that was also a mantra for staying hydrated. Hydration is such an important element of a healthy lifestyle, it's vital for both physical and mental hydration.
People feel thirsty when they have lost around 2-3% of their body's water. Mental performance and physical coordination start to become impaired before thirst kicks in, typically around 1-2 % dehydration.
Our mission is to create a desirable alternative to single-use plastic bottles, not only helping reduce our dependancy on, harmful, disposable plastics but also increasing the likelihood of optimum hydration through creating a desirable accessory. We aim to do this through creating a premium, design-led reusable water bottle - one that you want to carry around with you on a daily basis.